Have you heard the words DA Score used, and wondered what it is and why it’s important?

DA or Domain Authority Score is a search engine ranking score. Imagine it as a sort of popularity score for your blog, ranging from 1 to 100. The higher the number, the more search engines like Google might see your site as authoritative and trustworthy.

The only site I know with 100 is Google. So very unlikely your site would ever get this high but I know a lot of blogs in the late 40’s and 50’s domain authority scores.

The higher your score, the greater your site’s ability to rank in searches. Searches include the likes of Google and Bing, which are organic views from users worldwide who are looking for your content.

What Is a DA Score

Domain Authority is calculated by evaluating multiple factors within your site.

Domain age will have an impact on your score, if you are new to blogging or have just purchased a new domain name, your DA score will be one.

This is perfectly normal do not worry, it will only improve from here on.

Links To Your Site

Factors such as linking root domains and the number of total links. This is then put into one single DA score which can then be used to compare websites.

Ideally, you want sites with higher DA scores than yours to link to your site. However, links from lower sites are still a valuable source and will count to your overall score.

For a blogger, it will be really important to have as highest score possible, to compare against other bloggers. Especially if you blog within quite a popular niche, you are likely to have a lot of competition

Links that refer back, and link back to your own content on another post, are known as inbound links. This is also a really good way of drawing readers’ attention to other posts. It will keep them on your site for longer reading more of your content.

External links to other sites or blogs, ensure you always set them to open in a new window. This eliminates the possibility of your reader getting distracted, and not returning to read the rest of your content on that post.

Ensure all your links work. Do not have broken links on your site as this can be detrimental. This is the same for links on images, double check them

Images on your blog

Images you upload to your blog will also contribute to your overall domain authority score

Do not leave images without titles. Also, make sure the titles are relatable to the content of the blog post you have used the image on

Alternative text, shortened as Alt text should never be left blank unless the image is purely decorative

Uploaded images will upload with the title they were saved as before being uploaded

For example: img_1234

Change it to something relevant once it has been uploaded, as this is all relevant to your site navigation and SEO results

Your DA Score

From a blogging point of view, some opportunities are dependent on having a higher domain authority. Which is why we went self hosted in the first place, to get these opportunities and hopefully made an income blogging

You may have seen requests which state DA20+, which means you need a DA over 20 to even be considered.

This is why having a higher ranking site, therefore a higher DA score is important.

This sounds like quite a jump especially if you are only just starting and your score is one. Your score will be recalculated periodically and can jump up multiple numbers.

If you want to check your domain authority, you can do so here using Moz

Don’t get too fixated on DA, though. While it’s a handy metric, it’s just one piece of the puzzle. Google and its pals have complex algorithms that take many factors into account when ranking pages.

If you found these blogging tips helpful you can pin it to refer to later