DA or Domain Authority is a search engine ranking score, which ranks from 1 to 100. If you want to improve your DA score these are some of the necessary steps you will want to take.

The higher your score the greater your site’s ability to rank in searches, search engines being the likes of Google and Bing

Domain Authority is calculated by evaluating multiple factors, such as linking root domains and the number of total links, into one single DA score which can then be used to compare websites, which if you are a blogger will be really important to how you fair against other blogs.

Tips To Improve Your DA Score

SEO is very important if you want to improve your DA score. The organic traffic your blog gets will be dictated largely by how SEO-friendly your articles and your site are.

Ensuring you have good meta descriptions, meta tags, alt tags, URL structure and site navigation.

The speed of your site can be checked via this site it tells you how quickly your pages load.

If your site is slow to load, people might not be patient and a high bounce rate can have a negative impact on your score. I believe the optimum loading time is less than 3 seconds.

If it takes longer than this, it’s time to take a look at ways to reduce your loading time. I have previously switched hosting and found my site speed improved dramatically, so that is something to consider.

Good Content Is King

Creating content which is topical, for example, summer-related posts in summer not winter. Think about the time of year you are making your posts and how relevant they are to your audience. These posts can be edited each year to help with performance if you feel it is necessary

If you are writing a specific piece about Christmas you will need to make sure you promote it in the right season. Keeping your site topically should help maintain an audience.

Having evergreen content is prime. This is important for generating traffic to your site at any point throughout the year. Whether you blog about blogging tips or skincare tips, this is content which is not seasonal and can always bring traffic to your site

Broken links on your site are not good for your DA or your audience. You should check for broken links regularly as this affects SEO also google penalises dead links.

These links may be broken through no fault of your own. The company may be no longer trading or that particular promoted product is no longer available. It is good to know so you can edit your post accordingly. You then have the option to remove the broken link or amend it as you feel fit

You can check your broken links in broken link checker for free. It really is a great tool to utilise periodically

Get Back Links

Getting backlinks back to your website from other sites. The more backlinks to your website typically the better your DA score however, easier said than done

You can write guest posts on other bloggers’ websites for them. I host guest posts for other bloggers so you could ask me to host your unique content

Have other bloggers reference to your posts which are relevant to their blog posts. This is usually a good way for both of you to get backlinks as they you would return the favour so to speak

Comment on other bloggers’ posts. Those that allow you to add your website when you post your comment are a great way to add more backlinks. I have noticed recently that commenting more on other bloggers sites then getting organic backlinks impacts spam scores negatively. Have a good mix of both rather than all through commenting on other sites

Social media shares also help backlinks to your blog. Use all of the free sites that are accessible to you to share your posts

Inbound links are where you link back to your own content. This is good for referencing and drawing readers attention to other posts you have written. Keeping readings on your site for longer is beneficial for your page views too

Improving Your DA Score

If you have implemented all these methods the only other thing you can do is wait.

Your DA score will increase with the maturity of your site. You will find bloggers who have been established for years are likely to have high domain authority scores.

Nothing you do will make your score jump up overnight. Updates will be done according to Google and MOZ as and when.

As long as you follow all the guidelines over time you will see it improve.

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