Setting up an online store is one of the top ways to monetise a blog.

If you have an audience of loyal readers who are interested in your blog posts, you can find that they’re often interested in buying certain things from you too. It can also be a good way to bring people to your blog. If you’ve chosen to start an online store, you need to sell things that are relevant to your audience. So what exactly should you be selling? There are various options that could work for your blog, but it’s important to think about which might be the right choice for your store.

Setting Up An Online Store

Online Materials

Selling online materials is one of the options you might consider. This includes anything downloadable that your readers could benefit from, such as an ebook, online course, or printable resources. These can be easy to set up and allow people to purchase and download (or have the product emailed to them automatically) really quickly. Of course, you need to create the materials first, which can take a bit of time. Consider what might appeal to your readers, whether it’s a recipe book, kids’ worksheets, or an ebook on blogging

Stationary And organisational Products

For a lot of blogs, choosing to sell stationery and other products for getting organised is a great idea. It can relate to a lot of blog topics, from the art of blogging itself to housekeeping, parents, entrepreneurship, and more. A lot of people also love to buy stationery, even if it’s just for what it looks like. You could stock everything from branded notebooks to stickers, labels, pens, or useful organisational print-outs. If you have some graphic design skills, it’s a good way to put them to use with the design of custom stationery. It doesn’t take much to start printing stickers, for example.

Exclusive Content

Do you have an audience of readers who would be interested in hearing more from you? One way to use your online store could be to sell subscriptions or memberships to your site. These could give exclusive content to those who want to pay for it, which could consist of a number of things. You might have extra blog content or other content such as images or videos that are useful and entertaining. Or it might be the option to get early access to your usual content so that they can see it before anyone else.

Professional Services

You could also consider using your online store to sell professional services, especially if you want to offer some kind of package deal or special offer. For example, if you were offering blog writing services, you might have the option to buy one or multiple blog posts at a set price. Or you could do the same for different types of images if you sell graphic design services. Just be clear about the parameters of the service so that the set price is worth it for the work you will be doing.

There are plenty of different things you could consider selling from your blog’s online store. Make sure you select something that makes sense for your audience.