How to create your blog brand and image which stands out but feels personal?

Part of doing this is having a great looking website, one that is easy to navigate and pictures that are instantly recognisable as your brand

When you blog you are creating a brand under the name of your blog, so you want it to be recognisable

There is a lot that goes into building your brand and here is how to do it

You can start your blog in 3 simple steps really, it is that easy

Your Blog Brand

Business Theme

Picking a theme is so important to your blog, I cover how to install a theme in this blog post

There are tons of free and premium themes around however, these might not be suitable for your brand. I chose to buy my theme from Pipdig as I found one I liked better than the free options

I have since changed my theme from originally writing this post. I switched hosts and didn’t realise they didn’t support the Pipdig theme. This meant that I had no choice but to buy a new theme and I chose Creative Market

My new theme is so much smoother and makes my site a lot quicker. So this worked out well for me and I am really pleased

You might have seen a theme on a blogger’s site you follow, don’t be afraid to pick a theme because someone else is using it. If you think it is suitable for your site as well go with it, as slight amendments can change the appearance

Whether you are choosing a free theme or a paid theme, make sure that it is mobile responsive. This means that it will automatically work to fit on mobile devices and it helps your search engine rankings

Business Logo

Having a logo for your blog will help to bring your whole brand together.

It will make an image that is uniquely identifiable as you

There are no rules as to how or what your logo should look, this is a personal preference

Brand Colours

This should be something that is uniform throughout your site

Try and stick to something that will work across all of your blog posts, and link in with your logo

Anything you create, you can change it later

This is the same for all content, it can all be amended at a later stage if you change your mind

Remember building your blog is personal to you and how it looks is your choice

Pin this for later