Jade Elliott, the founder of Iconic had a passion for make up. Her Iconic dream became here Iconic business
From this passion she has managed to build a million pound business
In an already saturated market, Jade saw that there was a gap for high end, fun and rebellious products
With no prior business experience, Jade started from scratch and taught herself everything she would need to know
Iconic Business
The Start
From Jade’s bedroom in her London flat she began her dream
Being a one-woman start up she needed to learn every single facet of her brand
She had the belief and confidence in herself to follow through, and launched in 2015
It wasn’t until Iconic reached 100,000 Instagram followers, Jade moved into real offices
Strength to Strength
Iconic was a hit from day one
The products were being features in beauty magazines such as Vogue, as well as being sold in Harvey Nicholls
All in it’s first year!
Jade believes it is her mindset that she had the belief and confidence, to follow through with her dream
Now Iconic sits with 1,000,000 Instagram followers, which is very impressive
The Millennial Launch
To celebrate this huge milestone Iconic have brought out yet another stunning product, the Multiglow
The Multiglow is a jelly formula which gives a high pigmented, wet-look glow
Sold in 12g pots, in 6 different gorgeous shades
It can be used the same way as a regular highlighter, grazed across the high points of your face
Application is no different, can use a brush, sponge or your finger
The wet-look glows gives a different look to regular highlighter
I am a huge fan of Iconic products, the multiglow is no exception
Last Summer the Original Shimmer powder palette was my skin essential
The whole brand is also cruelty free
Knowing about success stories like Jade’s also gives me a lot of drive personally
It is great to see business blossom into such incredible brands from ideas
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Sounds devine – radiant beautiful skin always
The Iconic Multiglow sounds fantastic.
this sounds lovely! i love giving more light to the right part of my face as i have quite a chubby face haha
would love to try
I would love to try this my skin needs some help
These sound lovely for beautiful skin
Wow this is amazing. I would love to try it 💖
Lovely giveaway – thank you x
These products look great. I’d love to try them
I really want to try this product so would be great to win
What an inspiring story
Awesome prize
I especially love the eye shadows, it looks like there is something for everyone here, some neutral colours and some brighter ones x
These products look amazing, love your blog xx
I saw a really good 5 step routine on FB the other day, which included illminator drops, so this would be awesome
I’ve not heard of this brand, but the products look lovely.
Love Iconic!
the make-up palette looks awesome
It all looks amazing.
I’d love to try the Iconic Radiant multiglow. These products looks brilliant – thanks for the info
Lovely products and a lovely treat. Thanks for the review
Would really like to give these try they sound fabulous
I would love to try this it sounds wonderful, my skin suffers especially in winter
I saw this on Dianne Buswell’s instagram and LOVED the highlighter. Looks incredible and would love to try x
Such a fab product x
Looks a lovely palette thank you
Everyone needs a bit of glow, in love with all the products.
All the products look lovely
Oh, a wet look highlighter. That sounds really interesting. Must go and track it down in Harvey Nicks soon.
The Multi-Glow is perfectly formulated to give a hydrated, shiny glow.
The products look amazing! I would love to try them for a beautiful glow, I’m also interested in the wet look eyeshadow as I’ve never tried it.
SO PRETTY <3
Would love to give this a try
my 13 year old whos sat next to me, just said oh look at those lovely colours, I want them lol
these products look amazing love the blog too 🙂
I’ve never thought to use a product like this with my primer, will have to check it out
The multi-glow sounds great would love to try some not used these products before
Id love to give the drops a try
I would love to try these drops
This looks very interesting – would love to try
Really want to try these!
Would love to give something like this a go. My skin always seems to be lacking in sparkle
I’ve been wanting to get my hands on some iconic drops for ages now.
amazing colours to blend and tone
The colours are absolutely gorgeous and I’m dying to try some iconic drops!
these products looks like a great buy.
i love start up success stories like this brand – love the look of the pallette, and the prize sounds fab x
I love reading how other people have started out. It inspires you!
I love the look of the multiglow. Would love to try it
My complexion can be quite sallow, this would be a godsend and would give my skin the radiance it so desperately needs
Never heard of this range before but it sounds great!
I would love to try this – my skin needs something special
I would love to try this xx
Never tried illuminator drops always looking out for beauty tips
Iconic Multiglow sounds fantastic. xxx
Wow, looks an amazing product. I would love to try
Love using Highlighters.
This is a brand I have heard so many good things about. I’ve not tried anything from them yet though.
I would love this! 🙂
These look awesome!
Absolutely loved this review – probably one of the most helpful. The detail was very good and has helped me a lot thanks!
The sun is glorious today and i bet the light reflecting particles would make skin look amazing on a day like today…and continue even when the sun has gone in x
Have always badly wanted to try these!!
I would love to try this for Iconic beauty xxx
Ohh my sister swears by this and I trialled it at Christmas …. x
A friend mentioned this product recently and she loves it, so keeping my fingers crossed for this giveaway
I’d love to try this x
I love the sound of the multiglow and the though of it having a wet look
Amazing style I would love to give this brand a try
Thanks for the great prize and competition. Good luck everyone.
Thank you for the review, I’d love to use the illuminator 🙂
quite inspiring, would love to give it a try
Never heard of this brand x
Hey Claire,
That’s really awesome! Thanks for this.