Iconic Dream And Iconic Business

Jade Elliott, the founder of Iconic had a passion for make up. Her Iconic dream became here Iconic business

From this passion she has managed to build a million pound business


In an already saturated market, Jade saw that there was a gap for high end, fun and rebellious products

With no prior business experience, Jade started from scratch and taught herself everything she would need to know

iconic london illuminator the original in the bottle

The Start

From Jade’s bedroom in her London flat she began her dream

Being a one-woman start up she needed to learn every single facet of her brand

She had the belief and confidence in herself to follow through, and launched in 2015

It wasn’t until Iconic reached 100,000 Instagram followers, Jade moved into real offices

Strength to Strength

Iconic was a hit from day one

The products were being features in beauty magazines such as Vogue, as well as being sold in Harvey Nicholls

All in it’s first year!

iconic london glow quad palette open showing the different colours

Jade believes it is her mindset that she had the belief and confidence, to follow through with her dream

Now Iconic sits with 1,000,000 Instagram followers, which is very impressive

iconic london eyeshadow palette open with all the colours displayed

The Millennial Launch

To celebrate this huge milestone Iconic have brought out yet another stunning product, the Multiglow

The Multiglow is a jelly formula which gives a high pigmented, wet-look glow

Sold in 12g pots, in 6 different gorgeous shades

iconic london multiglow pot open so you can look at the cream inside

It can be used the same way as a regular highlighter, grazed across the high points of your face

Application is no different, can use a brush, sponge or your finger

The wet-look glows gives a different look to regular highlighter

I am a huge fan of Iconic products, the multiglow is no exception

 Last Summer  the Original Shimmer powder palette was my skin essential

The whole brand is also cruelty free

Knowing about success stories like Jade’s also gives me a lot of drive personally

It is great to see business blossom into such incredible brands from ideas

Pin this for later

Iconic London make up products displayed in a collage


  1. Margaret Gallagher
    21/01/2019 / 07:33

    Sounds devine – radiant beautiful skin always

  2. Solange
    21/01/2019 / 08:01

    The Iconic Multiglow sounds fantastic.

  3. Charlotte
    21/01/2019 / 10:28

    this sounds lovely! i love giving more light to the right part of my face as i have quite a chubby face haha

  4. clair downham
    21/01/2019 / 10:34

    would love to try

  5. Sheena Batey
    21/01/2019 / 13:55

    I would love to try this my skin needs some help

  6. Annabel Greaves
    21/01/2019 / 14:08

    These sound lovely for beautiful skin

  7. Rachael Sexey
    21/01/2019 / 16:07

    Wow this is amazing. I would love to try it 💖

  8. Kim Murray
    21/01/2019 / 16:48

    Lovely giveaway – thank you x

  9. Katie
    21/01/2019 / 17:28

    These products look great. I’d love to try them

  10. Amanda tanner
    21/01/2019 / 20:00

    I really want to try this product so would be great to win

  11. Kelly
    22/01/2019 / 05:58

    What an inspiring story

  12. Johanne Currie
    22/01/2019 / 09:58

    Awesome prize

  13. Georgina Prince
    22/01/2019 / 10:03

    I especially love the eye shadows, it looks like there is something for everyone here, some neutral colours and some brighter ones x

  14. Ruth Harwood
    22/01/2019 / 12:45

    These products look amazing, love your blog xx

  15. Lorna Ledger
    23/01/2019 / 12:41

    I saw a really good 5 step routine on FB the other day, which included illminator drops, so this would be awesome

  16. Fiona jk42
    23/01/2019 / 21:29

    I’ve not heard of this brand, but the products look lovely.

  17. Aimee F
    23/01/2019 / 22:31

    Love Iconic!

  18. paula cheadle
    24/01/2019 / 12:52

    the make-up palette looks awesome

  19. Becky John
    25/01/2019 / 05:26

    It all looks amazing.

  20. Adrienne McGroder
    25/01/2019 / 19:36

    I’d love to try the Iconic Radiant multiglow. These products looks brilliant – thanks for the info

  21. Susan B
    27/01/2019 / 08:02

    Lovely products and a lovely treat. Thanks for the review

  22. Roísín m
    28/01/2019 / 06:31

    Would really like to give these try they sound fabulous

  23. Amy Bondoc
    29/01/2019 / 03:32

    I would love to try this it sounds wonderful, my skin suffers especially in winter

  24. Leanne M
    29/01/2019 / 16:34

    I saw this on Dianne Buswell’s instagram and LOVED the highlighter. Looks incredible and would love to try x

  25. Nikki Stewart
    29/01/2019 / 16:49

    Such a fab product x

  26. Helen Tovell
    29/01/2019 / 17:05

    Looks a lovely palette thank you

    29/01/2019 / 17:57

    Everyone needs a bit of glow, in love with all the products.

  28. Emily Rixon
    29/01/2019 / 18:09

    All the products look lovely

  29. Carrie H
    29/01/2019 / 19:44

    Oh, a wet look highlighter. That sounds really interesting. Must go and track it down in Harvey Nicks soon.

  30. Jo Carroll
    29/01/2019 / 20:11

    The Multi-Glow is perfectly formulated to give a hydrated, shiny glow.

  31. nicola dean
    29/01/2019 / 20:13

    The products look amazing! I would love to try them for a beautiful glow, I’m also interested in the wet look eyeshadow as I’ve never tried it.

  32. Claire Ross
    30/01/2019 / 11:41

    SO PRETTY <3

  33. Pauline Hill
    30/01/2019 / 12:35

    Would love to give this a try

  34. Ema J Lowe
    30/01/2019 / 16:54

    my 13 year old whos sat next to me, just said oh look at those lovely colours, I want them lol

  35. claire griffiths
    02/02/2019 / 09:38

    these products look amazing love the blog too 🙂

  36. Katie Skeoch
    02/02/2019 / 13:38

    I’ve never thought to use a product like this with my primer, will have to check it out

  37. Sandra Fortune
    03/02/2019 / 12:26

    The multi-glow sounds great would love to try some not used these products before

  38. janine atkin
    03/02/2019 / 17:17

    Id love to give the drops a try

  39. Stef Acaster
    05/02/2019 / 17:03

    I would love to try these drops

  40. Carole Nott
    05/02/2019 / 19:27

    This looks very interesting – would love to try

  41. Cat x
    05/02/2019 / 20:40

    Really want to try these!

  42. katrina walsh
    06/02/2019 / 00:00

    Would love to give something like this a go. My skin always seems to be lacking in sparkle

  43. Claire sen
    10/02/2019 / 16:58

    I’ve been wanting to get my hands on some iconic drops for ages now.

  44. leah57
    16/02/2019 / 01:28

    amazing colours to blend and tone

  45. Katrina Adams
    16/02/2019 / 12:33

    The colours are absolutely gorgeous and I’m dying to try some iconic drops!

  46. betsy ferguson
    18/02/2019 / 20:01

    i love start up success stories like this brand – love the look of the pallette, and the prize sounds fab x

  47. Julie Edwards
    19/02/2019 / 13:58

    I love reading how other people have started out. It inspires you!

  48. Susan Willshee
    19/02/2019 / 19:19

    I love the look of the multiglow. Would love to try it

  49. Laura Jeffs
    21/02/2019 / 09:03

    My complexion can be quite sallow, this would be a godsend and would give my skin the radiance it so desperately needs

  50. emma howard
    21/02/2019 / 18:11

    Never heard of this range before but it sounds great!

  51. Sheri Darby
    21/02/2019 / 20:51

    I would love to try this – my skin needs something special

  52. Sylvia Paul
    22/02/2019 / 20:36

    I would love to try this xx

  53. Sam Parkes
    22/02/2019 / 22:34

    Never tried illuminator drops always looking out for beauty tips

  54. greig spencer
    23/02/2019 / 10:27

    Iconic Multiglow sounds fantastic. xxx

  55. Emma Deeley
    23/02/2019 / 14:48

    Wow, looks an amazing product. I would love to try

  56. Leslie Evans
    24/02/2019 / 04:39

    Love using Highlighters.

  57. Melissa Lee
    24/02/2019 / 07:58

    This is a brand I have heard so many good things about. I’ve not tried anything from them yet though.

  58. Rayanne Whitehouse
    24/02/2019 / 11:33

    I would love this! 🙂

  59. Laura Pritchard
    24/02/2019 / 13:32

    These look awesome!

  60. Nazia Ahmed
    24/02/2019 / 14:06

    Absolutely loved this review – probably one of the most helpful. The detail was very good and has helped me a lot thanks!

  61. Sunita
    24/02/2019 / 14:13

    The sun is glorious today and i bet the light reflecting particles would make skin look amazing on a day like today…and continue even when the sun has gone in x

  62. Louise Laing
    24/02/2019 / 14:44

    Have always badly wanted to try these!!

  63. Ruth Wollerton
    24/02/2019 / 17:00

    I would love to try this for Iconic beauty xxx

  64. Kirsty Caffrey
    24/02/2019 / 17:59

    Ohh my sister swears by this and I trialled it at Christmas …. x

  65. Janine H
    24/02/2019 / 18:15

    A friend mentioned this product recently and she loves it, so keeping my fingers crossed for this giveaway

  66. Tammy Neal
    24/02/2019 / 18:25

    I’d love to try this x

  67. sarah grainger
    24/02/2019 / 18:34

    I love the sound of the multiglow and the though of it having a wet look

  68. Laura Lee
    24/02/2019 / 18:54

    Amazing style I would love to give this brand a try

  69. Adrian Bold
    24/02/2019 / 19:21

    Thanks for the great prize and competition. Good luck everyone.

  70. Natalie Crossan
    24/02/2019 / 22:16

    Thank you for the review, I’d love to use the illuminator 🙂

  71. Tammy Tudor
    24/02/2019 / 23:27

    quite inspiring, would love to give it a try

  72. Amy SIMPSON
    25/02/2019 / 11:12

    Never heard of this brand x

  73. 03/04/2019 / 19:08

    Hey Claire,

    That’s really awesome! Thanks for this.

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