SEO And The Importance It Has On Your Blog Posts Visibility

Understanding about the importance of SEO is crucial for a blogger, if you want to get your blog posts more visibility and read by a wider audience, which we all do

SEO is an abbreviation of Search Engine Optimisation

This is how well your blog post can be seen in organic search engine results. So this would be unpaid results. Hopefully getting your post in page 1 of a Google search, that would be the dream

It’s the holy grail where all bloggers and website owners desire to be

If you are blogging about a small niche, you are more likely to be ranked higher, as there is less sources and competitors in your niche

Some companies outsource their SEO which shows the importance of SEO. As a blogger this isn’t necessarily an option financially so making these improvements yourself is key

Tips To Improve SEO

  • Search Engines – Google, Yahoo  and Bing all have a facility for you to manually submit your site index to them. Also look at blog directories such as Bloglovin where you can once again link back to your site. Bloglovin is also a great way to read and chat with other bloggers
  • Plugins – Yoast plugin in particular. The aim is to set a keyword and have a green light for SEO as you write your copy. It is a traffic light system with prompts and tips to help improve. This is achieved through using said keyword, meta tags, descriptions and links. Using a plugin enables you to visually see that each post is green, and therefore great for SEO
  • Backlinks – When a site links back to yours this is known as a backlink. You can increase your backlinks by linking back to content you have already written in other posts. Commenting on other blogs especially those using comment luv, is also a great way to back link as you leave your website when you comment
  • Social Media – Facebook, Twitter, Instagram and Pinterest are great ways to redirect traffic to your blog. As your readers are more likely to RT or re-share your content for you, especially posts which interest them

The better your SEO skills the chances are the better performing your blog will be

If your blog is performing well, you are more likely to be approached by brands or sponsorship. The importance of being self hosted talks more about brands and sponsorship

Whatever your goal is with creating your blog, mastering SEO should be high on your agenda

If you have any other tips I haven’t mentioned I would love to have a read

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1 Comment

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